Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

This volume contains the papers presented at 6th Conference on Geometric Modeling and Processing (GMP 2010) held in Castro Urdiales, Spain during June16-18,2010. GeometricModelingandProcessingisabiannualinternational conference series on geometric modeling, simulation and computing. Previously, GMPhasbeenheldinHongKong(2000),Saitama,Japan(2002),Beijing,China (2004), Pittsburgh, USA (2006) and Hangzhou, China (2008). GMP 2010 received a total of 30 submissions that were reviewed by three to four Program Committee members on average. While the number of subm- sions dropped signi?cantly from previous years, the quality did not and was still quite high overall. Based on the reviews received, the committee decided to - cept 20 papers for inclusion in the proceedings. Additionally, extended versions of selected papers were considered for a special issue of Computer-Aided - sign (CAD) and Computer-Aided Geometric Design (CAGD). The paper topics spanned a wide variety and include: - Solutions of transcendental equations - Volume parameterization - Smooth curves and surfaces - Isogeometric analysis - Implicit surfaces - Computational geometry Many people helped make this conference happen and we are grateful for their help. We would especially like to thank the Conference Chair, all of the authors who submitted papers, the ProgramCommittee members who reviewed the papers and all of the participants at the conference.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.